We believe that our relationship with the trade is invaluable and are committed not only to fostering it, but to actively contributing to it. We have proudly developed a robust offering of fun and engaging professional development programs and educational opportunities for our trade partners and our employees.


The industry-leading online bartender education program. This acclaimed program provides comprehensive, engaging, results-driven online instruction.

Graduates of the BARSMARTS online program are invited to participate in BARSMARTS Advanced, a daylong session providing education and hands-on mixology instruction, plus testing and certification.

Smart Serve

The Smart Serve Responsible Alcohol Beverage Service Training Program is approved by the Alcohol and Gaming Commission of Ontario (AGCO) as a server training program for the Ontario hospitality industry. Smart Serve is a dedicated advocate for responsible alcohol service.

Does have customer service?

Of course! Our friendly and knowledgeable customer services reps are available to answer your questions 24/7/365.